Apolina is designed in England, but inspired by travel and the natural world.
Traditional handicrafts from many different cultures serve as the starting point for all our pieces. Scandinavian, Mexican, American and Eastern European folk art particularly inspire embroidery designs. The brand colour palette looks to unusual colour combinations found in nature. The relaxed silhouettes are designed mindfully to ensure children are comfortable and able to play freely in Apolina pieces as well as ensuring an increased wear-time.
Each piece has been produced ethically and with great care in India.
With a focus on highlighting traditional Indian craftsmanship, Apolina works with a family-run Indian manufacturer, who employs equal numbers of women and men (unusual for this industry). Ethical trading and production practices are strictly adhered to and workers are not only paid a fair wage, they are also treated as members of the extended family. Each item is unique due to the hand finishing of the garment. Styles are produced in limited numbers through 'small batch' production.