Apolina blends a modern, well-travelled aesthetic with a sense of nostalgic homespun craft. Each piece has been produced fairly and ethically with a considered approach to slowing consumption.
With a focus on highlighting Indian craftsmanship, Apolina works with a family-run Indian manufacturer, who employs equal numbers of women and men (unusual for this industry). Ethical trading and production practices are strictly adhered to and workers are not only paid a fair wage, they are also treated as members of the extended family.
Each item is unique due to the hand finishing of the garment and the free-hand machine embroidery is carried out by artisan embroiderers. Garments are produced in limited numbers through 'small batch' production.
Apolina’s AW17 collection features loose-fitting silhouettes crafted in all natural fibres. The collection features hand-smocked pieces alongside the signature hand-fed machine embroidery. A rich, dramatic palette brings a simple folkloric feel.